What is Jasper?
It’s an AI tool tailored for businesses engaged in Marketing. What makes it different from all other tools like ChatGPT, is that this tool initially had a specific mission – create an all-in-one solution for solo creators, marketing teams and big businesses to boost their productivity and collaboration.
Main features of Jasper, some of which I will go through more briefly:
- Blog Writing
- Image Generation
- Copywriting
- Plagiarism Checker
- SEO Mode
- Content Strategy
- Social Media Marketing
- Translation into 30 languages
- Integrations with other tools
- Team collaboration and using your unique ‘Brand Voice’.
How does Jasper operate when creating content
Jasper’s niche-oriented approach when creating content is what grabbed my attention from the start. Just a brief review of my previous experience in writing copy with ai. Working in affiliate marketing myself, I’m constantly creating new copy. My initial experience with ai copy is ChatGPT. It blew my mind when it appeared, that’s no doubt, but one of the things which makes it not suitable for a wider range of users, is that you have to first become a ‘prompt engineer’ to get the best result. You have to understand that AI is still pretty straight forward and it doesn’t ‘guess’ what you want in most cases. So, giving a sloppy request – will get you a sloppy answer. Such an approach may not be suitable for everybody since paying for a ready to use service is more acceptable than paying for a box of tools.
This is where Jasper stands out. They’ve created a ready to use solution by adding templates. These templates cover all the needs a marketer has when creating: headlines, descriptions, outlining the main benefits of the product, etc. Another great template by Jasper’s developers is Marketing Angles – you really understand that their team knows what they’re doing. Every marketer knows how important it is to test presenting your product from different angles, use different prelanders, and find the best connection between the product and the potential user.
Why are these templates so valuable?
Their AI has been prompted by professionals to give you the best end-result based on your request. You pick a template, input raw data and get what you need. Basically they’ve made a bridge between AI and an average user which you can walk without extra knowledge. If you’re a copywriter – be a copywriter and increase your productivity by ‘x’ without taking extra courses.
At the moment there are 50+ templates which cover the biggest social networks, ads services and online marketplaces: Facebook, YouTube, Linkedin, Google Ads, Amazon, Instagram, Quora.
So, what are the templates which Jasper offers? I’ll cover a few of my favorite below:
Product Description
Provide Product Name, features and other info about the product. Get yourself a ready description. This is especially handy when you’re working with a complex product that has a page of features written.
Perfect Headline
Generate variants of converting Headlines based on your content.
Marketing Angles
This ones a ‘bomber’. Testing different angles to present your product is the key to marketing. To get as wide an audience as possible you have to understand that people’s perception varies based on their life experience. Same product will be equally useful to 2 different people ‘but the arguments to convince them to use it could have a slightly different angle’.
Before-After-Bridge Framework
This is another GOLD template. Fill your copy with undeniable logic.
– Showcase the need, problem, cause.
– Present a ready solution.
– Gently push your customers for an action towards your product.
Other interesting templates are: Creative Story, Blog Post Topic Ideas, Sentence Expander, Engaging Questions, Quora Answers (get thought through answers), Short Social Posts, Persuasive Bullet Points, Ridiculous Marketing Ideas.
All in all, templates are ready to use prompts, just as you would use in any other AI. Instead of inserting a ‘default’ prompt into ChatGPT, or creating (spending time to create) a tailored GPT, Jasper’s team has created these very niche oriented templates which execute tailored prompts for specific tasks which a marketer goes around in daily work.
Jasper ART
There’s a good image generator in Jasper. Describe what you want. You can automatically improve your prompt with a click of a button. Select the styles and mood. Get 4 variants of the image.
Team collaboration and using your unique ‘Brand Voice’
Jasper’s approach to attract businesses is creating a platform with all the necessary instruments for a team’s collaboration. Brand Voices and Campaigns are a big deal.
What is Brand Voice? Provide AI information about your brand: catalogs, values, tell it your corporate color and talk about your traditions, etc. This will all be stored and used later as a reference when creating content. Your ‘Voice’ lets you be consistent in your marketing campaigns.
Campaigns – start a marketing campaign simultaneously targeting all the major social platforms and online markets. Have AI adapt your ‘main marketing idea’ to all of the possible media sources.
The use cases of these features is another separate blog post, but the benefits are undeniable.
I’m gonna wrap it up now and move on to pricing. Jasper offers 3 plans with a 7 day Free trial on all plans. For business, contact Sales directly to get a custom offer.
Can it get any better? Let’s wait and find out. Jasper’s team has done a wonderful job in creating a tool for individuals, small teams and big businesses doing marketing projects. Sign up to Jasper and try it out yourself.